The Web 2.0 era has changed the basic landscape of communication, including that of the internal communication of companies. Organizations today can access various communication tools for reaching and engaging employees, ranging from traditional print publications (such as newsletters, magazines, and posters) to phone calls, intranets, face-to-face communication, and emails to Web 2.0 tools (such … Continue reading Engaging Employees: Effectiveness of Traditional vs. New Media Channels
Monthly Archives: October 2013
Lawrence “Larry” Foster, 88, former Johnson & Johnson corporate vice president of public relations, passed away last week. In part for his handling of the 1982 and 1986 Tylenol crises, Foster received four of the highest public relations awards, including the Institute for Public Relations Alexander Hamilton Medal for lifetime contribution to the field. “I … Continue reading Hamilton Medal Recipient Passes Away at 88 →
Diana Bradley, PR Week, wrote about how four major corporations have adopted measurement standards proposed by the Coalition for Public Relations Research Standards. Topics covered include media capacity, the communications lifecycle and ROI. General Electric, McDonald’s U.S., General Motors, and Southwest Airlines make up the customer panel that will review and approve the standards, which … Continue reading GE, McDonald’s, GM Adopt PR Measurement Standards →
At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation →
GAINESVILLE, Fla. – Four companies that are major buyers of public relations research and measurement services have adopted the first round of standards proposed by an international coalition leading the development of such standards. The corporations requiring public relations research providers to meet the standards include General Electric, McDonald’s USA, General Motors and Southwest Airlines. … Continue reading Four Major Corporations Adopt Public Relations Research Standards →
In a recent book chapter*, Fraser Likely and Professor Tom Watson discussed public relations measurement and evaluation practices over the past 40 Years. In this extract from the chapter, they look to the future. The debate over valid methods of measurement and evaluation of public relations has a considerable history. It is characterised by the … Continue reading Future Trends in Measurement and Evaluation →
Abstract Public relations measurement and evaluation practices have been major subjects for practitioners and academician research from the late 1970s onwards. This chapter will commence with a brief survey of the historical evolution of the research into these practices. Then, we will discuss James E. Grunig’s enduring contribution to their theorization, particularly with financial and … Continue reading Measuring the Edifice →
Los Angeles, Calif., October 1, 2013 –The Generally Accepted Practices (GAP) VIII study is now live for senior communications professionals to submit responses. Findings drawn from the study are highly valued by senior-level management. Each year the top communications professionals and CEOs use the GAP findings to help produce actionable insights, understand the latest industry … Continue reading Industry Best Practices Study Now Open For Top Communicators →
Information for this post was adapted with permission from PR News’ Employee Communications Guidebook, Vol. 4. Copies are available digitally and in print at www.prnewsonline.com/pr-press. Effective public relations begins with excellent employee communications. However, with the distressingly low levels of trust among the new generation of digitally savvy workers who seek more involvement in decision-making, … Continue reading Using Research is Key for Solving Employee Communication Problems →
CommPRO.biz featured a five part video series about the launch and mission of the Coalition for Public Relations Standards on its PR ROI channel. The videos feature a presentation by IPR President & CEO Frank Ovaitt at the Third Annual IPRA International Public Relations Conference in Lima, Peru, in September 2012. Part I can be … Continue reading Reaching a Consensus Video Series →
As I mentioned in my last blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing a Big Data Mindset ” in which Florian Zettelmeyer, professor of marketing at Kellogg and an … Continue reading It’s Not Big Data, It’s Analytics →
Wikipedia and public relations professionals have a long history. Since at least 2006, Jimmy Wales, co-founder of Wikipedia, has asked public relations professionals to follow the “bright line” rule and make requests for changes to their company or client’s Wikipedia page through “Talk” pages instead of directly editing. In 2012, I conducted a survey of … Continue reading There’s Improvement, but Problems with Wikipedia’s Bright Line Rule Continue →