In response to Tom Watson’s post in IPR’s Research Conversations blog on May 28, I agree that reputation resides in the minds of one’s stakeholders and it is they who grant the benefits of a good reputation based upon their direct and indirect experiences with the organization in question. For PR, I wonder about the … Continue reading Reputation and PR: A Follow-Up
Monthly Archives: May 2013
The following article was originally posted in Tom Watson’s blog, FiftyOneZeroOne. I’ve been following the various debates on blogs (PR Moment, Wadds, etc) and in PR Week (May 17) about the reputation of public relations. Much of the discussion has been about the virtues of PR and how these can be expressed, rather than showing … Continue reading Reputation and PR →
The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website. The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.” This qualitative … Continue reading Ten Leaders In Global Employee Communications Tell How They Do It →
The Institute for Public Relations’ Commission on Organizational Communication created a two-part research program exploring best practices in global employee communication. Launching the program with qualitative research, IPR commissioned KRC Research to conducted in-depth interviews with executives from leading global companies, including Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald’s, Navistar, Petrobras and Toyota. … Continue reading Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders →
GAINESVILLE, FL — The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website. The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global … Continue reading New From IPR: Ten Leaders In Global Employee Communications Tell How They Do It →
The Institute for Public Relations’ Commission on Organizational Communication recently created a research program that will include qualitative and quantitative study to explore best practices in global employee communication. This document is the first element of the program, focusing on qualitative research in the form of in-depth interviews conducted by KRC Research. It will provide … Continue reading Best-in-Class Practices in Employee Communication →
I’m a big believer that employees can be effective brand advocates. After all, Edelman’s 2013 Trust Barometer shows employees are viewed as a highly credible source of information about their company – often higher than the CEO and always higher than the media spokesperson. But I get concerned when I hear communications professionals talk about … Continue reading How to Help Employees Become Genuine Brand Advocates →
Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International. PR … Continue reading Six Metrics Masters Inducted Into Measurement Hall of Fame at PR News’ Measurement Conference in D.C. →
GAINESVILLE, FL – Brian Lott, Executive Director of Group Communications for Mubadala, is the newest trustee to join the IPR Board of Trustees. Mubadala is a principal agent established by the Government of Abu Dhabi to diversify their economy. Lott’s addition to the Board will strengthen IPR’s international and research focus. Lott said his role … Continue reading IPR Names Brian Lott of Mubadala as New Trustee →
Metric name Traditional media circulation, reach, and impressions Note: These metrics will be integrated with metrics for social media currently under development by the end of 2012. Standards area Traditional media measurement Note: There will be a unified standard covering traditional, online, and social media channels before the end of 2012. Metric description and application. … Continue reading Traditional media circulation, reach, and impressions →
Metric name Reach Standards area Social media measurement Metric description and application. The question that this metric answers. Reach addresses the question of how many individuals might have been able to see, read, or hear a communications item. “Reach represents the total number of unique people who had an opportunity to see an ‘item’ or a … Continue reading Reach →
Metric name Mention Standards area Social media measurement Metric description and application. The question that this metric answers. “A mention refers to a specific reference in an item of a brand, organization, campaign, or other entity that is being measured or analyzed.” (http://www.smmstandards.com) Status This interim standard was developed by the Social Media Measurement Standards … Continue reading Mention →