By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz With my time in Ann Arbor flying by, I have turned my focus to my research paper. The topic I chose is related to the media visibility and reputation of CEOs. Not only does the topic interest me, but I think my findings will … Continue reading The Life of a PRIME Research Fellow: Week 4
Monthly Archives: August 2012
Wright, Donald K. & Hinson, Michelle, Drifka. (2011, Summer). A three-year longitudinal analysis of social and emerging media use in public relations practice. Public Relations Journal, 5(2), 1-32. Although others have examined the impact new communications media are having on public relations, the annual Wright & Hinson surveys represent one of the few attempts to … Continue reading A Three-Year Longitudinal Analysis of Social and Emerging Media Use in Public Relations Practice →
Duhé, Sandra (Ed). (2012). New media and public relations. Second Edition. New York: Peter Lang Publishing. This is one of the more recent books that that takes a thorough look at new and emerging media and public relations. Following the editor’s extremely well-written thematic analysis of the new media’s impact on public relations during the … Continue reading New media and public relations →
On Monday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture and Awards dinner in his O’Dwyer’s Blog. The Institute is awarding James E. Murphy, chairman and CEO of Murphy & Co., the Alexander Hamilton Medal, IPR’s highest recognition for contributions to the practice of public relations at the November 8 event. The … Continue reading O’Dwyer features the Institute’s upcoming Annual Distinguished Lecture →
IPR Fall Classic Set for November 8 in New York City GAINESVILLE, FL —Four public relations legends appearing two days after the national Presidential election define the program for the Institute for Public Relations (IPR) Annual Distinguished Lecture & Awards Dinner, Nov. 8, 2012, at the Yale Club of New York City. The featured speakers … Continue reading Four Legends and Communications Lessons from the Presidential Campaign →
When anyone asks why standards are important, I cite a recent conversation with a client. It started with what seemed a simple question: “Are we able to see how many people saw the stories, and how do you calculate reach?” A dozen emails later, we finally sorted out that what the client called reach, we … Continue reading Social Media Measurement Standards – Everything You Need to Know →
Wright, Donald K. & Hinson, Michelle Drifka. (2012, Summer). Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis. Public Relations Journal, 6(4), 1-40. Although others have examined the impact new communication media are having on public relations, the annual Wright & Hinson surveys represent one … Continue reading Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis →
Yang, Sung-Un, & Kang, Minjeong (2009). Measuring blog engagement: Testing a four-dimensional scale. Public Relations Review, 35(3), 323-324. This study proposed and validated a measurement scale of blog engagement. The researchers explicated the concept of blog engagement as the likelihood and outcomes of interactive blog communication that encompass cognitive, attitudinal and behavioral attachment. Following this … Continue reading Measuring blog engagement: Testing a four-dimensional scale →
Waters, Richard D.; Burnett, Emily; Lamm, Anna; & Lucas, Jessica. (2009). Engaging stakeholders through social networking: How nonprofits are using Facebook. Public Relations Review, 35(2), 102-106. Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations … Continue reading Engaging stakeholders through social networking: How nonprofits are using Facebook →
Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324. Many of the relationship cultivation strategies and the dialogic principles assume symmetrical communication is taking place. However, significant amounts of information are shared in a one-way manner, especially in social media. … Continue reading Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates →
Waters, Richard D.; Tindall, Natalie T. J.; & Morton, Timothy S. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations. Journal of Public Relations Research, 22(3), 241-264. With the changing media environment and the evolving online atmosphere, traditional media relations strategies (e.g., news release and … Continue reading Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations →
Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic →