Institute for Public Relations

In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the risks of a failure to make visible progress in developing and adopting standards. Let’s start with a story: Put yourself in the position of the new Chief Communications Officer of a corporation with four business units. Each unit has its own internal public relations group, each ...

Last week, three major steps toward standards for public relations research and measurement were unveiled by the Coalition Public Relations Research Standards (CPRRS), a collaborative effort of the Council of Public Relations Firms (CPRF), the Global Alliance, the Public Relations Society of America (PRSA), the International Association for the Measurement and Evaluation of Communications (AMEC), the Institute for Public Relations (IPR) and the Public Relations Society of America (PRSA). These initial deliverables, essential first steps, consist of proposed interim standards for social media measurement, traditional media analysis and ethical principles for public relations research. There will shortly be a proposed ...