The following has been adapted from a January 2012 interview with van Riel in www.managementboek.nl , based on his book “The Alignment Factor.” Alignment is building long-term relationships with all internal and external stakeholders, those you depend on as an organisation. Where reputation is a means, alignment is an end. Communication staff are focusing increasingly … Continue reading Criticism Keeps You on Your Toes
Monthly Archives: April 2012
The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research. Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don Wright, Rob Wakefield, Ansgar Zerfass, … Continue reading Legendary Research Conference, Stunning Venue →
The idea of communication professionals as consultants and enablers of communication has been expounded by a number of researchers. This is usually linked to the ‘consulting role’ as one of multiple roles enacted by communication professionals. Nevertheless, the specific dimensions and practices of internal communication consulting and its various objectives, forms and specifications have not … Continue reading Enabling, Advising, Supporting, Executing: A Theoretical Framework for Internal Communication Consulting Within Organizations →
Internal consulting as a part of the role of communication professionals within organizations has been discussed by a number of researchers. But what does “consulting” in this context mean? Who are clients, what is the content? Which objectives, forms, and specifications are relevant? A recent research project conducted in Germany addresses these questions. We have … Continue reading Internal Consulting: Research on New Roles for PR Professionals →
Editing the Wikipedia articles for your company or clients can be a time consuming and difficult process. This is because public relations/communications professionals are not to directly edit Wikipedia when they have a conflict of interest such as working for the company that needs the changes. This article highlights the 11 current problems with the … Continue reading Exploring the Problems with Wikipedia’s Editing Rule for Public Relations →
We need a new definition of corporate social responsibility (CSR) to apply not only to corporations, but also to governments, NGOs – any organization that competes for societal resources – thereby helping societies set a sustainable path. The economic crisis is a good opportunity for social scientists to talk to each other, who for decades … Continue reading Making Peace with Capitalism and Ourselves →
GAINESVILLE, FL – The Institute for Public Relations (IPR) rebuilt its core financial reserves in 2011 while strengthening its focus on research relevant to public relations practitioners. The audited financials showed a decline of $8,610 in net assets. However, that result included a special grant expense of $69,282 paid to the International Public Relations Research … Continue reading IPR Rebuilds Core Financial Reserves in 2011 →
Careers in reputation management, public relations and corporate communications can be made or broken during times of crises. Communications practitioners who want more than a seat at the press-release end of the table should consider expanding their knowledge beyond communications to incorporate an understanding of the theory and research around risk communications. A compelling case … Continue reading Developing Risk-Literate Communications Professionals →
GAINESVILLE, FL – Nicole Lee, a master’s student at San Diego State University, is this year’s winner of the Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa A. Grunig, Ph.D. − is presented by the Institute for Public Relations (IPR) and sponsored by PRIME Research. Lee will enter … Continue reading San Diego State University Masters Student Wins 2012 Grunig PRIME Research Fellowship →