Does academic research matter to public relations practitioners? Do not be afraid. Come into the light with me, a non-PhD practitioner who finds value in academic research. In the weeks ahead, I will seek out quality academic and other research, drawing insights for communications practitioners. When activists target an organization, typically the corporate communications function … Continue reading Research for Public Relations: Is Transparency Good for Business?
Monthly Archives: October 2011
GAINESVILLE, FL – Prof.dr. Cees B.M. van Riel, a research pioneer in corporate reputation and strategic alignment, will receive the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR). Van Riel is professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM), and vice chairman and co-founder … Continue reading Corporate Reputation Research Pioneer To Receive IPR Pathfinder Award →
Over the last century the managerial view of employees and their communication needs has evolved, at least theoretically, from seeing employees as one-dimensional laborers who must be tightly controlled and directed. Organizations today realize that employees are their most important competitive advantage, and effective communication helps unleash their talents and energies. Once considered a “soft … Continue reading Employee Communication: Let’s Move from Knowing to Doing →
Frank Ovaitt, APR, president and CEO, Institute for Public Relations, was selected as the recipient of the Public Relations Society of America’s (PRSA) 2011 David Ferguson Award, presented at the PRSA Educators Academy reception held during the PRSA 2011 International Conference. The David Ferguson Award recognizes outstanding contributions to public relations education by a practitioner. … Continue reading Ovaitt, Bowen Honored at PRSA Conference →
The 9th Annual North American Summit on Public Relations Measurement recently concluded. The Summit featured excellent presentations by Yahoo!, Johnson & Johnson, the U.S. Department of the Treasury, and Conagra and Blue Marble Enterprises; panel and discussion sessions on outputs and outcomes and on standards; and pre-conference workshops covering a research and measurement boot camp, … Continue reading Priorities for Public Relations Research, Measurement, and Evaluation: Part 1 →
While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the value of this education and creating confusion for students, educators and employers. Three studies by the Commission on Public Relations Education (co-chaired by IPR President & CEO Frank Ovaitt) include … Continue reading Setting Standards for Graduate Education in Public Relations →
Winner of the 2011 Jack Felton Golden Ruler Award for excellence in research, measurement and evaluation, this study applied predictive analytics in an action-oriented and cost-effective model to show how corporate reputation can be directly predicted by document sentiment. The award was presented at the 2011 North American Summit on PR Measurement. The video and … Continue reading The Toyota recall crisis: Media impact on Toyota’s corporate brand reputation →
Orlando – While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the perception of the value of this education and is creating confusion for students, educators and employers. This was the message delivered at the annual meeting of the PRSA … Continue reading The Number of Public Relations Graduate Programs Increasing – but Inconsistent Curricula Create Confusion →
In a reflection of our maturity, research and evaluation are now routinely required by public relations investment underwriters. As a result, the question of “should we measure?” has been supplanted by “how much should we spend to measure?” The conventional wisdom of marketing and communication has long governed that “ten percent for research” is the … Continue reading The 10 Percent Rule Is a Myth: Five Smarter Ways to Determine the “Right Amount” for PR Research →
LONDON and NEW YORK, – Three leading communications groups have formed a new coalition to define, develop and promote industry-leading standards for social media measurement. The coalition aligns top communications research and measurement consultants from the International Association for Measurement and Evaluation of Communication (AMEC), Council of PR Firms (CPRF) and Institute for Public Relations … Continue reading Coalition aims to establish global standards for social media measurement →
By: Tom Watson, Ansgar Zerfass and James Grunig Measuring Return on Investment has been a hot topic, as public relations seeks to demonstrate its contribution to building organizational value. How can this managerial concept be applied to public relations? Professors Tom Watson, Ansgar Zerfass, and James Grunig add to the debate. ‘ROI’ IN PUBLIC RELATIONS: … Continue reading A Dialogue on ROI →