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Archive for September, 2011

Brand China: A Golden Opportunity for Public Relations

By: Robert W. Grupp on Tuesday, September 13th, 2011 at 9:37 am

One of the characteristics of the world that motivates me is our “interconnectedness;” or our “interdependence.”  If you accept that people across the world – people like you and me – have many more similarities than differences, then inevitably you will find more opportunities than problems. Nowhere is this more apparent than in China – driven home for me again in August during another visit to Beijing. The needs and opportunities there are huge – on many levels – and underscored by a new willingness among politicians to admit that the world’s interconnectedness with China is, in fact, a competitive advantage. Social ...

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The Thud IS Thoughtful

By: Frank Ovaitt on Friday, September 9th, 2011 at 4:15 pm

Kudos to Barry Leggetter and AMEC for launching a collaborative effort to create global social media standards.  “It is always the marketplace that drives the demand for standards, whether it is the standard format for DVDs or standards for public relations research,” says David Geddes, who chairs IPR’s Commission on Public Relations Measurement and Evaluation.  Next week, the IPR Board of Trustees will hear about the commission’s efforts in five different areas of standard-setting for public relations research, measurement and evaluation.

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