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Archive for June, 2011

Big Apple 2011 Best Use of Research Award

By: Frank Ovaitt on Wednesday, June 1st, 2011 at 8:42 am

Last week I presented the Best Use of Research, Measurement and Evaluation Award at the PRSA New York chapter’s Big Apple Awards.  Starbucks and Edelman took the prize for “Starbucks Coffee Company Earth Month.” When a customer substitutes a reusable mug for a paper cup, Starbucks says that can save seven trees per year.  With Starbucks serving up more than four billion cups a year, there’s real potential for reducing environmental impact.  The team used a multi-faced research brew as deep and rich as any espresso. The environment is now the top social cause for consumers, nearly two-thirds of whom put more ...

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