Institute for Public Relations

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communications at the Brazilian mining company Vale S.A. The Economist describes Vale as the “biggest company you have never heard of.”  I met Sergio at the 2nd Brazilian Corporate Communications Day held in New York in April. Sergio, to begin, tell us about your role and responsibilities at Vale. As Communications Director, my role is oversee the different areas of Vale’s corporate communications, which include media relations, internal communications, sponsorships, advertising, branding and research, among others. Since Vale ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a public relations consultant, advocate for PR measurement and evaluation, and a leading commentator on at her blog and on Twitter. Before starting her business, Shonali was Vice President, Media & Communications, at the American Society for the Protection of Cruelty to Animals, and has both small and large agency experience. She’s accredited through IABC, and has been actively involved with the association for several years, having been the former Director of Marketing on IABC’s Accreditation Council, ...