This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at Hering Schuppener where he heads the Reputation & Communication Management practice. In addition, Christopher leads the task force ‘Value Creation through Communication’ of the German Public Relations Association … Continue reading Five Minutes With… Dr. Christopher Storck
Monthly Archives: March 2011
Virginia Commonwealth University Master’s Degree Student Wins 2011 Grunig PRIME Research Fellowship GAINESVILLE, FL – March 28, 2011 – Shana Meganck, a second-year PhD student at Virginia Commonwealth University, is this year’s winner of the Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa A. Grunig, Ph.D. − is … Continue reading VCU Master’s Student Wins Grunig PRIME Research Fellowship →
This multiple case study of two organizations with differing degrees of integration of their communication functions demonstrates that public relations may not assume an inferior “marketing support role” with higher levels of integration. Rather than become relegated to marketing support functions, public relations’ role in strategic management may increase with higher levels of integrated communication. … Continue reading Whither the Public Relations Role? →
IPR Commission on Measurement and Evaluation Members Honored Four members of the Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation have been named to the inaugural PR News Measurement Hall of Fame. The honorees are: Donna Coletti, Director of International Communications and Market Research at Texas Instruments Kathy Collins, a Research Consultant, formerly … Continue reading IPR Commission on Measurement and Evaluation Members Honored →
These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper. 14th Annual International Public Relations Research Conference March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice Transparency and City Government Communication Jennalane O. Hawes, Brad … Continue reading IPR Top Paper Awards →
Companies, both big and small, risk their reputation each day. No matter how good things seem to be, serious threats can instantly damage a company’s reputation. Here, Paul Argenti and colleagues explore five strategies that companies can pursue to safeguard their reputation and brands. Argenti is a Trustee of the Institute for Public Relations and … Continue reading The Good, the Bad and the Trustworthy →
March 16, 2011 [From the O’Dwyer PR blog: http://www.odwyerpr.com/blog/] Harold Burson, co-founder of Burson-Marsteller with Bill Marsteller, was given a 90th birthday party by more than 500 friends and business associates last night at Gustavino’s restaurant under the 59th Street Bridge. Well-wishers came from 40 countries including Australia and India to fete the PR executive … Continue reading Friends, Associates from 40 Countries Honor Burson →
Editor’s Note: The following clip contains excerpts from a column posted on the O’Dwyer PR blog on March 14, 2011. The full original article is available on the O’Dwyer PR site: http://www.odwyerpr.com/blog/index.php?/archives/2112-Rankings-Social-Media-Helps-Boom-Times-Return.html There’s very good news in PR these days — at least in the independent counseling end of the industry. O’Dwyer PR reports that … Continue reading O’Dwyer Study Reports PR Industry Rankings →
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the … Continue reading Five Minutes With…Brad Rawlins →
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Holly Heline Jarrell, Group Managing Director at GfK Custom Research North America. Holly, tell us about your deep background in research, especially as it relates to measurement and evaluation of communications. I have spent … Continue reading Five Minutes with…Holly Heline Jarrell →
June 2010 – This paper defines marketing mix modeling, shares approaches for incorporating public relations results into the model – primarily through media content analysis – and provides a recent case study. The featured case study confirms what PR professionals believe to be true: PR is a most powerful marketing agent. What is more, public … Continue reading Isolating the Effects of Media-Based Public Relations on Sales →
February 2010 – For some time, communications teams have been measuring PR ROI through outputs, such as media coverage volume, coverage sentiment, and share of voice, rather than business outcomes. With the relatively recent developments in web analytics, organizations are now able to directly measure how prospects and customers find information that lead them to … Continue reading Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes →