Institute for Public Relations

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at Hering Schuppener where he heads the Reputation & Communication Management practice. In addition, Christopher leads the task force ‘Value Creation through Communication’ of the German Public Relations Association (Deutsche Public Relations Gesellschaft, DPRG). He is also visiting lecturer at the Institute of Communication Science at the University of Munster, fellow for corporate communications at the Quadriga University in Berlin, and a member of the steering committee of the task force “Communication Performance Management” of ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the public relations program at BYU? The public relations program at BYU stresses strategic planning and execution through its emphasis in research, a multi-step planning matrix, writing, and development of communication tactics in traditional and new media.  It was the first undergraduate program to be certified by PRSA ...