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Archive for January, 2011

Chester Burger – Citizen

By: Robert W. Grupp on Friday, January 21st, 2011 at 2:36 pm

Editor’s Note: The Institute for Public Relations together with the PRSA Foundation and the Arthur W. Page Society honored PR pioneer Chester Burger on his 90th birthday recently by announcing creation of the Chester Burger Scholarship for Excellence in Public Relations. Here, John Budd, a 50-year friend and colleague of Chet Burger, reflects on Chet’s contributions not only to our profession, but to society as a whole. I spoke to Chet the other day, and he is deeply touched by the scholarship award and the sentiment behind it. In our conversation, I was reminded that Chet’s citizenship transcends his significant leadership ...

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Five Minutes With… Don Stacks

By: David Geddes on Friday, January 21st, 2011 at 2:34 pm

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. I am also vice president of research and development at evolve24 in Saint Louis, Missouri. Today I am talking with Professor Don Stacks, Professor of Public Relations and Associate Dean for Research in the School of Communication at the University of Miami. Don also a member of the IPR Commission on Measurement and Evaluation, and an IPR Trustee. Don, the International Public Relations Research Conference takes place March 9-13 in Miami. Tell us the history and objectives of this conference. IPRRC began 15 years ago when a ...

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Advancing PR Research

By: David Geddes on Friday, January 7th, 2011 at 3:26 am

The mission of the Institute for Public Relations (IPR) – developing the science beneath the art of public relations™ ‑ remains the guiding principle of the IPR Commission on Public Relations Measurement and Evaluation in turbulent yet exciting times for the field of research. Public relations and communications research, advertising research, and marketing research face common challenges to deliver business insights in changing marketplaces where our stakeholder audiences, publics, and customers have access to and use new communications tools. Our goal is to advance best practices and principles in public relations research, advocate for research, and generate new knowledge to support the ...

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