Institute for Public Relations

As I reflect on my two years of chairing the Institute for Public Relations Commission on Measurement and Evaluation, I appreciate the rich legacy passed on by preceding chairs and the amazing team who tirelessly give their time and expertise to further the quest for good research and measurement. I feel privileged to work with many of the foremost thought leaders in our field who are passionate about research and measurement. In the past two years we have seen two major initiatives. The IPR Commission shaped the recommended measurement standards as part of the Public Relations Society of America (PRSA) initiative to ...