The Institute for Public Relations (IPR) and the International Association for Measurement and Evaluation of Communication (AMEC) announced the 3rd European Summit on Measurement will be in Lisbon, Portugal, from June 8-10, 2011.
I had the privilege of chairing the Grunig Lecture on Sunday afternoon, October 17, in Washington DC. This was the third in a series of lectures by major figures in public relations practice or education, addressing topics of importance to our profession. This year, PRSA joined the Institute for Public Relations and the University of … Continue reading Excellence Theory 2010→
The Institute for Public Relations Commission on Measurement and Evaluation has taken a strong stand against using Advertising Value Equivalency (AVE) as a measure of value in public relations.
Individuals now have great expectations about interacting with organizations online, especially using digital and social media. Consequently, public relations and communication professionals are looking for new and more effective ways to enhance these interactions with various publics. The author illustrates how credibility of social media is a key factor impacting public engagement and communication effectiveness … Continue reading Measuring Social Media Credibility: A Study on a Measure of Blog Credibility→
The Institute for Public Relations and its Commission on Public Relations Measurement and Evaluation today announced that Northwestern Mutual and agency partners Gagen MacDonald and EMPA will receive the 2010 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation.
More than 70 public relations professionals, academics and measurement experts gathered in Portsmouth, NH on October 6-8 for the Institute’s 8th annual Summit on Measurement. If you want the links and highlights, visit the social media hub created for the event by Tim Marklein and his digital team at Weber Shandwick. More on the Barcelona … Continue reading The 8th North American Summit on Measurement→