Leaders in the field of public relations representing companies and clients in more than a dozen countries have agreed to new global standards for measuring and evaluating the results of their work.
A new declaration of standards and practices to guide measurement and evaluation of public relations was first adopted at the 2nd European Summit on Measurement in Barcelona, Spain, in June 2010 and subsequently updated with input from Summit delegates. The annual Summit is organized by the International Association for Measurement and Evaluation of Communication (AMEC) … Continue reading The Barcelona Declaration of Measurement Principles→
This paper deals with the media relations activities performed in the Council of the European Union and more specifically explores the communication tasks and practices of press officers in the Press Service of that institution. Press officers at the Council Press Service affirm to be subject to at least three constraints that are of a … Continue reading Communicating the EU to the Media→
In order to better understand the user requirements of the Institute for Public Relations website, our partner Prescient Digital Media conducted an online survey with IPR users and key stakeholders during early June. I say “many thanks” to the 120 people who completed the survey. The feedback provides a holistic view of our current website … Continue reading IPR Website Survey Results→
The Institute for Public Relations’ BledCom Special Prize was awarded to Bo Laursen and Chiara Valentini, both of the University of Aarhus, Denmark, for best new research on government communication. The award was presented at BledCom2010, an international public relations research symposium at Lake Bled, Slovenia.