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Archive for June, 2010

The Stockholm Accords

By: Marco Herrera on Tuesday, June 22nd, 2010 at 8:55 am

“The difference between leadership and mere management is communication.” Winston Churchill By Marco V. Herrera Stockholm, Sweden – The Global Alliance for Public Relations and Communications Management recently launched an initiative named the Stockholm Accords. The Accords propose standards to guide the performance of public relations activities worldwide. This initiative was created by a group of 29 communications professionals from various countries, and it was my honor to take part when the Accords were ratified by delegates attending the World Public Relations Festival in Sweden on June 14-15. The Accords now will be promoted worldwide. It was a privilege to have Dr. Karl ...

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The Barcelona Declaration of Research Principles

By: Robert W. Grupp on Friday, June 18th, 2010 at 11:05 am

The Barcelona Declaration of Research Principles Barcelona Declaration of Measurement Principles slides A new declaration of standards and practices to guide measurement and evaluation of public relations was discussed in Barcelona this week and adopted by delegates attending at the 2nd European Summit on Measurement, organized by AMEC and the Institute for Public Relations. The language may not yet be perfect – and on the surface, some of the principles may seem obvious – but this is a credible attempt by some 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and ...

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Takeaways from The National Summit on Strategic Communications

By: Nancy Snow on Monday, June 7th, 2010 at 12:21 pm

There’s much talk these days about the “say-do gap” in communications – the best communications narrows that gap between what you say and what you do. Certainly anyone in a position of authority (parent, teacher, officer) may be able to get away with a wider gap, but what about when your actions impact global public opinion or company-client relations? This is where understanding strategic communications pays off. At the National Summit on Strategic Communications in Washington, DC, speakers from government, industry and the military shared insights from a lifetime of learning, including those teachable moment missteps and stories of success. Here ...

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