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Archive for April, 2010

Trends in Trust – A Call to Action

By: Robert W. Grupp on Monday, April 12th, 2010 at 9:47 am

CEOs look to us – look to you – to be, if not the smartest person in the room, certainly able to make some very serious judgments often under crisis circumstances when there is a great deal on the line. We have to approach that responsibility with a great deal of humility and understanding, and research helps. That’s what Don Baer said to Institute for Public Relations Trustees when our Board met last week in its first full session of 2010. Don is Chairman of Penn, Schoen Berland (PSB) and Worldwide Vice Chairman of Burson-Marsteller. He engaged Trustees in their opening ...

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