Institute for Public Relations

“The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” - George Bernard Shaw Steve Dishart comes full circle From little boy who loved the shore, to young journalist, to corporate communications executive, I’ve now turned back to the shore to explore what I can do to help save our oceans. It may seem strange to watch yet another NYC business person take a step off the full-time corporate map and join the not-for-profit world, but sometimes we just like to return ...

Social media surveys are a dime a dozen these days and with good reason. Social media are hot in the public relations and public affairs profession. Practitioners at all levels want to know how to use them for publicity, marketing, sales, reputation management, crisis communications, and more. And judging by the PR/PA M&A agency business, firms with social media expertise and experience are the hottest prospects around. And, of course, use of social media by the media is of great interest. How do journalists use these media for developing news, stories, contacts, leads, facts, opinions, and opportunities to spread the ...