Institute for Public Relations

What do web analytics have to do with public relations?” It’s a good question, given that web analytics are most often used by SEO professionals and online marketers to track visitors and sales from search results and content advertisements. The digitization of communications has enabled marketers to better understand the impact of their campaigns by directly measuring audience behavior. This is critical to companies that spend large sums on buying media placements or to optimize their website, as it has enabled them to understand what works and what doesn’t in dollar terms. There is no reason why the same methodologies cannot ...

That’s the theme – and ambition – of Indonesia’s public relations community, which hosted a regional conference Feb. 2-4 in Jakarta for the International Public Relations Association (IPRA). There were 162 delegates from 23 countries attending. The Institute for Public Relations and its mission of PR research, measurement and evaluation had a high profile with this multi-national but mostly-Asian audience. Among the takeaways: MISSION ACCOMPLISHED? IPRA installed another woman as president: Dr. Elizabeth Goenawan Ananto who leads the graduate communications program at Indonesia’s Trisakti University. She succeeds ’09 President Maria Gergova, managing director of United Partners, an MS&L affiliate in Bulgaria. Egypt’s ...