Institute for Public Relations

Leaders are crucial to the success, image and future of nations, organizations, and professions. However, few studies have directly examined leadership in public relations. To deal with this knowledge gap, the Plank Center for Leadership in Public Relations, established at the University of Alabama in 2005, has begun to build a research-based foundation of knowledge in this area. To date, 16 leadership studies have been carried out through the Center, involving surveys, interviews, and focus groups with nearly 3,900 PR practitioners, educators, and students. Nine Qualities of Excellent Leadership in Public Relations Many of the studies focus on the qualities of “excellent ...