Institute for Public Relations

The Institute for Public Relations has commissioned research into the skills, expertise and competencies required in the years ahead for top public relations advisers and corporate communicators. Dr Tom Watson of the Media School at Bournemouth University in England is leading the research, which will be reported at the Institute’s next European Professional Colloquium in 2010. Here, Dr. Watson outlines the context of the research and some of the issues being addressed. As a public relations academic, there are times of the year when I am suddenly very popular. Here’s a clue: it is not always (or often) with students around ...