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Archive for August, 2009

Making PR More Than a Jab at the Moon

By: Romeo Virtusio on Monday, August 17th, 2009 at 10:00 am

The public relations field is more interconnected globally than ever before and, as my predecessor has said, “research is one of the great connectors.” I asked my friend and colleague Romy Virtusio of the Philippines to reflect on this. He helped found and run one major agency and then built two more. He has been following the development of public relations practice in the Philippines for 45 years. – Robert Grupp, Institute President & CEO Making PR More Than a Jab at the Moon In the Philippines, we have a phrase, suntok sa buwan (literally, a jab at the moon), which captures ...

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