Conversations The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

Archive for July, 2009

Thoughts on Stakeholder Management

[Recently I participated in a virtual meeting of the Commission on Public Relations Measurement & Evaluation. I came away impressed by the quantity and quality of work that the Measurement Commission has produced since it was organized with the Institute in 1998. All of the research is available free on this website. Here, a founding member comments on stakeholder management. - Bob Grupp, IPR President and CEO] Thoughts on Stakeholder Management By John Gilfeather Independent Consultant In June, I left a job at a major global marketing research firm where my title was Executive Vice President, Stakeholder Management, North America. The title had a couple ...

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Think Time

People who know me know how thrilled I am to assume the role of President and CEO of the Institute for Public Relations. It is a privilege and an honor to lead this 53-year-old organization and represent our profession publicly. It’s also a personal pleasure for me to succeed two friends and colleagues who served the Institute so well: Frank Ovaitt and Jack Felton. My transition into this office – between March 5, when I was elected, and today – has been a luxury in a world where it’s common for people to leave one job at 5 pm on Friday ...

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