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Archive for June, 2009

Four Things That Only Took Me Five Years to Learn

By: Frank Ovaitt on Thursday, June 11th, 2009 at 10:55 am

In less than 20 days, I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me Five Years to Learn.” First, there is no reason to assume public relations is inferior to marketing, advertising (or many other management functions) in terms of our research. But when we operate without research, we are seen as witch doctors – equivalent to the tribal folk healer who practices as much ...

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