A new international survey of PR professionals has found that more practitioners than ever are measuring the effectiveness of their communications programmes.
In less than 20 days, I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me Five Years to Learn.” First, … Continue reading Four Things That Only Took Me Five Years to Learn→