Institute for Public Relations

One of the Institute for Public Relations’ oldest and most prestigious prizes, the Ketchum Excellence in Public Relations Research Award goes this year to Minjeong Kang, a Ph.D. student at Syracuse University. She will receive a $2,500 grant to support her work on measuring social media credibility. A six-stage research project will seek to validate methods for measuring social media and examine its impact on public engagement and branding. The award has been around since 1992. Originally known as the Smart Grant and Internship, it was sponsored by Ketchum from the beginning. We do this to foster the development of new ...