Institute for Public Relations

Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: “Setting Best Practices in Public Relations Research.” It’s my own view, based on five years leading the Institute and before that a long career in practice, that PR people who understand research and its uses will rule this field far into the future. You already see it in the caliber of people who today hold the most senior ...