From the Dutch East India Company to a highly respected (and perhaps highest paid) specialization in public relations, Alexander Laskin, Ph.D. explores the investor relations (IR) research base in his section of the Institute for Public Relations’ Essential Knowledge Project. As Laskin tracks the evolution of IR, he also offers his historical take. It may … Continue reading What CEOs Really Want: The Evolution of Investor Relations
Monthly Archives: January 2009
In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are firms’ most valuable resources. We conducted a study that evaluated and analyzed the factors that contribute to employee … Continue reading Blum and Tremarco: Retaining Professionals Who Thrive on Challenge →
Much has been proposed as far as metrics and standards for measurement, but for the vast majority of organizations, the answer has been “it depends”. During the past year KDPaine & Partners has conducted half a dozen benchmark reputation studies and established a standard methodology and schema to assess and measure its position in social … Continue reading How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned →
In any true profession, the practitioner deeply understands the importance of research-based knowledge in guiding the work and measuring the results. Recently in Bulldog Reporter’s Daily ‘Dog, I offered a few insights on new thinking that is driving the science of public relations. These included: More attention to the three kinds of research articulated by … Continue reading New Thinking to Drive the Science of Public Relations →
This paper takes the circuit of culture model as the basis for a discussion of the public relations practitioner as cultural intermediary, transcending national and geographic boundaries by drawing on the cultural values of diverse audiences. It discusses the public relations strategies used by NATO in its successful campaign in Kosovo in 1999, with particular … Continue reading Transcending Boundaries: The Public Relations Practitioner as Cultural Mediator →
This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public relations. Although this term is used increasingly by political scientists, communications experts as well as politicians, it is relatively little known. The concepts of public and cultural diplomacy are … Continue reading Cultural Diplomacy as a Form of International Communication →
The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially. But systematic understanding of international corporate communications, even in the corner offices of the PR industry’s top management, is not well developed. This essay will illustrate the status quo in this area through examples and propose … Continue reading An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications →
This paper presents the findings of the examination of the role of senior public relations practitioners in organizations in Singapore. It also explores the importance of core communication activities to the role of top-in-house communicators, examines the time they allocate to managerial and technical work, and assesses if the managerial role which the practitioners play … Continue reading Adding Value to Organizations →
This paper tries to discuss the process of institutionalization of public relations in Italy through the concept of credibility and professionalism. This paper also intends to discuss the impact of credibility on the process of professional recognition of Italian public relations and on its institutionalization by referring to the results of a qualitative and quantitative … Continue reading Looking for Institutionalization: Italian Public Relations and the Role of Credibility and Professionalism →
This paper seeks to explain the main differences in public diplomacy approaches between developed countries in the West and Third World nations with emphasis on the concept of publics through an overview of major institutional settings in the West and use of practical cases in the Third World. Download PDF: Crafting the Image of Nations … Continue reading Crafting the Image of Nations in Foreign Audiences →
This proposed project will focus on the high-context/collectivistic Mexican culture by investigating how Palanca (a Spanish term for “lever” or use of personal influence) shapes Mexican public relations principles and practice. The study will use interviews to collect information from both American public relations and Mexican public relations practitioners in Mexico, along with secondary analysis … Continue reading International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexico’s Public Relations →
A survey conducted in Brazil by Aberje Research Institute Databerje with its members (n=282) reveals that the role of the Corporate Communicator has changed. In half of the companies that responded to the survey, the communicator has already evolved from a mere editor of the “company newspaper” to a strategic articulator and educator, an “edu-articulator.” … Continue reading The Trajectory of Organizational Communication in Brazil →