This new book by Tom Martin – Executive in Residence, Department of Communication, College of Charleston – offers just what the subtitle says: what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. Tom’s passion for his long career in corporate communications as well as his new career in the classroom illuminate this readable, informative, and personal guide to guest lecturing.
“The knowledge that you have–from direct experience–is a gold mine for the thousands of students sitting in college classrooms throughout the United States and the world. The demand for this knowledge is truly insatiable,” writes Martin.
“The process of getting involved in the academic world is straightforward, rewarding and relatively painless. As with any new activity there are a few practical suggestions that can facilitate your entry into this world and enhance your effectiveness as a teacher. The purpose of this booklet is to provide you with recommendations drawn from both academics and practitioners that will inspire you, educate you and prepare you for participation in the essential work of educating the next generation.”
The guide can be downloaded free from the Institute’s website.