Institute for Public Relations

We announced this week the first class of Institute for Public Relations Research Fellows. They will be inducted at the Annual Distinguished Lecture & Awards Dinner, November 5 in New York. With all the research commissions, conferences and councils supported by the Institute, do we also need the Institute Research Fellows? Is it just an honorary thing? Yes – and definitely NO. The Board of Trustees has established this body to provide overall leadership for the Institute’s research program. The Fellows’ responsibility will be to the Board. The Fellows roles will include catalyzing new research and providing expert guidance as we continue ...

“I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner-and it’s not just with the Wall Street Journal or New York Times-it’s relationships with everyone who has a significant influence on the reputation of your company. I think it’s great for the function, for the profession, and it’s much more exciting for me to think about managing relationships and issues rather than practicing stereotypical PR, which is…get something from the marketing team that they want to sell, then put a press release together ...

This new book by Tom Martin – Executive in Residence, Department of Communication, College of Charleston – offers just what the subtitle says: what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. Tom’s passion for his long career in corporate communications as well as his new career in the classroom illuminate this readable, informative, and personal guide to guest lecturing. “The knowledge that you have–from direct experience–is a gold mine for the thousands of students sitting in college classrooms throughout the United States and the world. The demand for this knowledge is truly insatiable,” writes Martin. “The ...