Institute for Public Relations

Now available, the report of the third annual Academic Symposium hosted by the Tuck School of Business at Dartmouth College. The event was sponsored by the Institute for Public Relations and the Arthur W. Page Society. The 30 attendees included thought leaders from the academic community as well as corporate and agency leadership. The 2008 symposium featured academic, corporate, and agency responses to the The Authentic Enterprise, a Page Society report which examines the core drivers of the 21st century’s business environment and implications for communicators. Business school, communications school, and practitioner perspectives on the publication produced additional insights into the ...