The following is excerpted from a longer version published on Harold Burson’s Blog. It was written in response to a commentary by a legal commentator on CBS “Sunday Morning” who equated public relations to lying.
A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept … Continue reading An Exploratory Study of Global Media Relations Practices 2008→
From twitter to mash-up media, new technology presents significant implications for public relations.The following paper examines what research tells us about a variety of emerging technologies and their impact on and implications for public relations. Executive Summary From twitter to mash-up media, new technology presents significant implications for public relations. Whether in the form of … Continue reading Mapping the Consequences of Technology on Public Relations→