Institute for Public Relations

A recent survey from McKinsey & Co. found that 90 percent of companies say they are increasing their corporate social responsibility from what they were 5 years ago. Environmental, social and governance issues are now being incorporated into key business strategies and employees and shareholders are playing a major role in this shift. John L. Paluszek, senior counsel at Ketchum and a former trustee for the Institute for Public Relation’s predecessor organization, recently spoke with the Wall Street Journal Online regarding the increasing trend toward corporate social responsibility. Citing GE and Toyota’s fuel-efficient vehicles as examples, Paluszek says companies are looking at ...

A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that paid-for material is always or often identified as advertising in national daily newspapers. These findings come from a global Internet survey conducted last year by Dr. Katerina Tsetsura, University of Oklahoma. The Miami presentation (summary version now available on ...