Do patronage, sponsoring and charitable works provide conclusive evidence of corporate social responsibility? The answer here is an awkward one – the main concern is not to hurt or de-motivate.
Since adopting “Public Diplomacy” – or “Corporate Diplomacy” – as my theme as IPRA President, people have been asking me to define its role in Public Relations and to cite examples.
The Institute for Public Relations has announced new Trustees for the 2008-2010 term and leadership that will guide the implementation of the organization’s new strategic plan.
This paper is an another major addition to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Brad Rawlins, Ph.D., Brigham Young University, reviews academic and trade literature on the concept of trust. His paper links to literature demonstrating how essential trust is for any social relationship. … Continue reading Trust and PR Practice→
“Baseline Study on Diversity Segments: Multirace Americans” adds to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Bey-Ling Sha, Ph.D., of San Diego State University explores scholarship and government data regarding multirace Americans. The U.S. government has collected race data since the first census in … Continue reading Multirace Americans→