This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 19-21, 2008 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur W. Page Society, and the Institute for Public Relations.
The Academic Symposium featured discussion of the Arthur Page Society’s The Authentic Enterprise report, which focused on globalization, stakeholder empowerment and the digital network revolution. Topics of discussion included:
- Clarifying the responsibility of managing corporate authenticity and defining where the role begins and ends.
- Identifying the function of the CCO and its relationship to the authentic enterprise.
- Recommending a call for CCOs to lead the process of achieving corporate authenticity rather than attempting to own the process.
- Relinquishing some of its historic control and shifting it back into the hands of stakeholders.
