Institute for Public Relations

“Baseline Study on Diversity Segments: The U.S. Hispanic Latino Market,” a new Institute paper by Rosanna Fiske, associate professor at Florida International University, provides a data-rich look at what research says about these audiences. The U.S. Hispanic/Latino market is now the largest minority segment in the country. Specifically, there are nearly 45 million Hispanics/Latinos, making the U.S. the second largest Latino nation in the world next to Mexico. In fact, this segment is larger than the entire population of Canada. By mid-century, the U.S. Census Bureau says that this segment may constitute almost one-fourth of the nation’s population. Fiske’s paper evaluates ...

Beth Comstock, president, NBC Universal Integrated Media, delivered the Institute’s Annual Distinguished Lecture in New York last week. “In my early PR days,” said Comstock, who rose to senior executive level through a public relations career, “I often wrapped myself in a shield called ‘control’ – enrobed in an illusion, or rather delusion – that I could actually command an outcome… But face it, there is little control. Maybe there never really was, but especially not now.” As she has led NBC Universal into the digital age, Comstock has realized that her role is that of an integrator – pulling different pieces ...