Institute for Public Relations

This article originally appeared in Bulldog Reporter’s Daily ‘Dog. For more information, visit http://www.bulldogreporter.com/dailydog/. Since the dawn of public relations, PR people have sought to compute the link between PR and return-on-investment, primarily in the form of a PR-to-sales connection. Now, through new technologies and an advanced form of statistical analysis known as marketing mix modeling, companies in industries ranging from consumer packaged goods to financial services have quantified what we have always believed in our hearts to be true: PR works. Even better, PR consistently outperforms other forms of marketing and at a fraction of the cost. Unfortunately, after all the ...

Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world can change in a minute. With the advent of the internet any single person on a mission among any of a CEO’s constituencies – customers, employees, shareholders, vendors, analysts, reporters, etc. – can bring down a company with ...