I recently attended two academically focused summits with some of the leading educators in our field. As a new teacher, it was both humbling and illuminating to listen to the issues of those entrusted with developing the next generation.
Many PR people take a pass at the entire concept of measurement for a simple reason. Blind, rank fear. They don’t know how, or they fear their research won’t hold up to leadership scrutiny. We hear “measurement” and immediately are assailed by unhappy memories – math homework, the tyranny of columns of numbers, complicated algebra. … Continue reading Sean Williams: Does Internal Communication Measurement Have to be Quantitative?→