Institute for Public Relations

“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.” So says Katie Paine (KD Paine & Partners, and member of the Commission on PR Measurement & Evaluation), in her newly revised paper on the Institute for Public Relations’ website: “How to Measure Social Media Relations: The More ...

This article originally appeared in PR News. For subscription information email or visit www.prnewsonline.com. Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection… Huh? If you’re like most executives funding PR programs, you will have no idea what these objectives mean or how their performance will be measured. But if you’re like many PR people, you are padding important client communication with similarly unnecessary and often meaningless words and phrases. What’s more, these examples were lifted from awards submissions to one of the profession’s most prestigious competitions. In ...