Institute for Public Relations

When the boss talks, what’s it worth to the company? Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners) have authored a new paper entitled “Measuring the Effectiveness of Speaker Programs.” It offers tools and methods for doing just that. Speaking opportunities are often sought by executives who want to profile their organizations and products to live audiences for seemingly little cost. In reality, the investment can be quite substantial. The costs may include preparing the speech, producing presentation materials, and travel – all for a fairly brief shot at the podium. Eisenmann and Paine, both members of the Commission ...