February 26, 2007[Blog][blog news]Frank E. Ovaitt Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that – at least not yet.
February 26, 2007[Blog][blog news]Frank E. Ovaitt Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that – at least not yet.
February 19, 2007[Blog][blog news]Katharine Paine As measurement is increasingly seen as a requirement for communications professionals rather than a “nice-to-have,” the number of different methodologies and techniques to measure results has proliferated.
February 19, 2007[Blog][blog news]Katharine Paine As measurement is increasingly seen as a requirement for communications professionals rather than a “nice-to-have,” the number of different methodologies and techniques to measure results has proliferated.
February 12, 2007[Blog][blog news]Frank E. Ovaitt The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards.
February 12, 2007[Blog][blog news]Frank E. Ovaitt The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards.