Most public relations practitioners intuitively believe in the power of media coverage to create the awareness, knowledge, interest and intent that is needed to achieve desired behaviors by target audiences.
Most public relations practitioners intuitively believe in the power of media coverage to create the awareness, knowledge, interest and intent that is needed to achieve desired behaviors by target audiences.
This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose. Through interviews with two developers of corporate social networks and a former employee who started an alumni network, the paper shows that these networks represent an opportunity and a moral imperative for public relations. By … Continue reading Corporate Compassion in a Time of Downsizing →
In spite of increasing emphasis on coordinating all communication activities (including advertising, sales, promotion, and public relations), few studies have empirically examined this interplay of communication activities and the investigation of integrated marketing communication has received little attention in public relations scholarship. The purpose of this study is to explore companies’ use of integrated marketing … Continue reading Representing PR in the Marketing Mix: A Study on PR Variables in Marketing Mix Modeling →
This report documents the findings of the Private Sector Summit on Public Diplomacy, held January 10, 2007, at the US Department of State. Participants identified 11 actions that would have the greatest impact on private sector public diplomacy efforts, actions which are fully described in this report. The Public Relations Coalition is an alliance of … Continue reading Private Sector Summit on Public Diplomacy →
The Institute for Public Relations has announced new trustees for the 2007-2009 term, further broadening the international stance of the independent nonprofit organization.
The Professional Bond: Public Relations Education for the 21st Century is required reading for anyone who thinks that public relations professionalism matters: practitioners, educators, students and university administrators. This new report marks the fifth time that such curriculum guidelines have been issued. It is the work of the Commission on Public Relations Education, which includes … Continue reading The Professional Bond →