This meeting brought together academics and communications practitioners to discuss the state of the profession, the challenges it faces and new areas of research that continues to push it forward. The two-day symposium took place on May 22-23, 2007 in Hanover, NH, was sponsored by the Tuck School of Business at Dartmouth, the Arthur W. Page Society, and the Institute for Public Relations.

The Academic Symposium featured discussion on five principle areas:

  • Credibility, trust and ethics: how to focus the research
  • The Page Society Mission Task Force Report: The Authentic Enterprise
  • Revamping the communications/public relations curriculum
  • Case study writing, teaching, judging
  • Shared objectives between corporate communications departments and PR agencies

Academic_Symposium_Tuck_2007

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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