Institute for Public Relations

I recently wrote a column for PRWeek in which I discussed some of the issues involved in developing tomorrow’s leaders in PR and communication. In the column, I noted that what I find too often in college students and young practitioners is a serious gap in the fundamental knowledge of how business works. I am currently serving as vice chair of the Advisory Council to the College of Charleston’s Department of Communication. As a result of this involvement, as well as the guest lecturing that I do on other college campuses, I am spending an increasing amount of time with college ...