Conversations The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

Archive for September, 2006

Corporate America Behind the Curve

By: Frank Ovaitt on Tuesday, September 12th, 2006 at 9:38 am

This week’s Conversations column introduces a new research paper by Robbin Goodman, Executive Vice President and Partner, Makovsky + Company. Goodman argues a strong case for corporate blogging as an emerging public relations and business tool. But the case that she makes stands in stark contrast with the other thrust of her paper – which provides the most complete published review of findings from the Makovsky 2006 State of Corporate Blogging Survey. That study – a nationwide telephone survey of 150 senior executives (directors and above) of Fortune 1000 companies – was conducted for Makovsky by Harris Interactive. “Who will admit that ...

Read More