If you are visiting the Institute for Public Relations website, if you are reading this as an email update to Institute friends and supporters, or if you attend events like our Summit on Measurement in September…
The Institute for Public Relations, in conjunction with the Commission on Public Relations Measurement & Evaluation, today announced that Porter Novelli and Watson Pharma, Inc. have won the 2006 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation.
While the credibility of corporate blogs – whether sanctioned by the company or written by others – is growing, executives at top companies have been slow to come to grips with their importance in building a dialogue with customers and other stakeholders, including critics, according to the Makovsky 2006 State of Corporate Blogging Survey, conducted … Continue reading Corporate America Behind the Curve: Makovsky 2006 State of Corporate Blogging Survey→